Food: the IACC at the South Beach Wine & Food Festival
To mark the launch of “The Extraordinary Italian Taste” promotional campaign,aimed to promote authentic Italian food products in North America, the Italy-America Chamber of Commerce will take part with its own exhibition booth at the South Beach Wine and Food Festival (SBWFF).From February 26 to 28, we will promote awareness on Italian DOP and IGP products in one of the largest and most popular culinary festival in the USA, with over 60,000 national and international visitors.
“The Extraordinary Italian Taste” booth will be located in the North tent, in the Expo Village built on the sand of the beautiful Ocean Drive beach.Visitors will not only have the opportunity to receive educational materialbut also totaste real Italian food and beverage thanks to the sponsorship of the following brands: Campagna, Consorzio Grana Padano, Riso Acquerello, Savini Tartufi, and Liquore Strega.“The Extraordinary Italian Taste”, launched by the Italian Ministry of Agriculture and the Ministry of Economic Development, is a brand created with the objective of stemming the spread of Italian food products imitations as much as possible; promoting the authentic Made in Italy under one brand.The campaign aims at promoting and enhancing Italian products through the diffusion of a greater knowledge on the specific characteristics and authenticity, with reference both to the places of origin and to the nutritional and certifying aspects..The participation at theSBWFF is just the first of a long series of activities that will be organized by the IACC in the frame of this campaign.Among the promotional events, In May, in Miami, will take place the “Italian Restaurants Week“. It is a week in which specific menus based on IGP – DOP products will be proposed in 10 selected restaurants. The Chamber will be in charge of coordinating a local media campaign and distributing educational material with the aim to inform and engage a significant number of customers.
More information available here: http://www.iaccse.com/2773-2/